FUD Factor

FUD Factor

Matthew 28:17 The FUD Factor (Fear, Uncertainty, and Doubt) is a marketing strategy that releases questionable information about itself or others. It is designed to persuade potential “buyers” to accept alternatives to the norm; or, sometimes it attempts to convince...
For Better Or Worse

For Better Or Worse

Matthew 27:45-46 Charles Dickens opens A Tale of Two Cities with “It was the best of times, it was the worst of times …” (p1). His purpose was to capture the mood of London and Paris in the years leading up to the French and American Revolutions. It was times of...
Anticipation

Anticipation

Matthew 27:42 Sometimes waiting is hard. Frustration sets in; thoughts of anger and lost hope begin to occupy your head. It happens to the best of us! Carly Simon even wrote a song about the difficulties of waiting while waiting for her very late date to arrive at her...
Anytime, Anywhere, Anyone…

Anytime, Anywhere, Anyone…

Matthew 26:50 Chameleons are fascinating creatures. Have you ever taken the time to watch one? First, they can change colors to match their surroundings. Blending in allows them to hide in the open. Most people already know this. Chameleons have a little-known backup...